Cracker Barrel has introduced a refreshed logo for 2025, returning to a clean text-only design for the first time since 1977. The update honors the brand’s Southern roots while embracing a modern look, aligning with its “All the More” campaign and new menu updates. Cracker Barrel Returns to Text-Only Logo After Nearly Five Decades For the first time in 48 years , Cracker Barrel Old Country Store has unveiled a streamlined text-only logo , removing the well-known image of the man resting on a barrel. The brand, first established in 1969, originally launched with a similar logo before adding the iconic illustration in 1977. Anchored in the brand’s classic gold and brown tones , the redesign keeps Cracker Barrel’s recognizable identity while simplifying it for a modern audience. According to the company, the latest version is the fifth evolution of its visual identity and builds on its heritage of Southern-style hospitality. Why Cracker Barrel Updated Its Logo ...
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